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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Posádková, Radka ; Karas, Michal (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Proposal to improve the marketing mix of the company
Danyliuk, Bohdan ; Hlaváček, Jan (referee) ; Ulč, Jakub (advisor)
The bachelor thesis is devoted to the analysis of the marketing mix of the pizzeria "Basilico". The theoretical part defines important marketing concepts. This is followed by an analytical approximation of the current state of the enterprise and an evaluation of the questionnaire survey. In the last part, based on the conducted analyzes, proposals were made to change the marketing mix of the enterprise, which in the future could lead to strengthening the loyalty of existing customers and reaching new customers.
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Marketingový mix vybraného minipivovaru
HONYSZOVÁ, Tereza
This bachelor thesis deals with an analysis of the marketing mix of Minibrewery U Stočesů. The work is divided into two parts - the theoretical and the practical part. In the theoretical part are knowledge from literary sources about brewing and basic information about the minibrewing industry are processed. It also describes the individually components of the 4P marketing mix and other possible marketing mix concepts. The practical part describes the introduction and characteristics of minibrewery U Stočesů and the analysis of its marketing mix. The aim of the work is to evaluate the individual components of the 4P marketing mix, compare with other minibreweries and propose changes for the future that would lead to improvements.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Posádková, Radka ; Karas, Michal (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Expanze českých výrobních MSP na evropské trhy skrze e-shop Amazon
Chvátal, Tomáš
The aim of the diploma thesis is to formulate recommendations for a company, that wants to expand into European markets through Amazon. The thesis is divided into two main parts. The first one is the theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles. The basis of the work consists of the analysis of the external and internal environment. Based on the facts obtained from them, specific recommendations for entering the UK and German market were proposed.
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Marketing activities of chosen business subject
Agmanova, Nazgul ; Vokáčová, Lucie (advisor) ; Král, Jan (referee)
In the modern world of globalization marketing is a key component in most enterprises. Companies have specially established marketing departments that deal with market research, planning and implementation of marketing activities for a long time ahead.. The aim of these activities is addressing customers and satisfy their needs, requirements and expectations. This thesis describes the extended marketing mix 7P of specific company operating on the Czech market and made recommendations that the company could use to effectively addressing its customers. The aim of the thesis is to define the area of marketing management in terms of a specific organization, evaluate the marketing mix 7P, specify the use of marketing tools and develop recommendations for the company in marketing communications.
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Innovation of business plan of selected
PODHORA, Radek
The aim of the thesis was to innovate a business plan for the company Domitruck Ltd. This means make every necessary details, which would serve as a part of the loan application for implementation of the repair space expand project. In the first part of own work was described present situation of the company, reasons for the service expanding and schedule of the realization. In this part were also detected terms for getting a loan from particular bank, Komerčníbanka. Second part was dedicate to a business plan, where were described key personalities and services, followed by a SWOT analysis, marketing mix 4P and complete financial plan associated with the expansion of the company. At the end of this part were noticed risks associated with the realization of the project.
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